BMW Experience Tour 2015

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BMW Experience Tour 2015

Postby jskandhari » Wed Apr 22, 2015 2:16 pm

We have been following up with the BMW Experience Tour for quite some time.

BMW Experience Tour 2014 -
Lucknow :- viewtopic.php?f=114&t=2434&p=9304&hilit=BMW+Experience+Tour#p9304
Hyderabad (Video inside) :- viewtopic.php?f=68&t=2289&p=9099&hilit=BMW+Experience+Tour#p9099
Chennai (Star of Experience Drive) :- viewtopic.php?f=68&t=2289&p=9099&hilit=BMW+Experience+Tour#p9099

We also got glimpse of M5 (along with other siblings too) during the last year Experience Tour of BMW which makes its presence felt this year too :D becoming a regular member now ;) viewtopic.php?f=68&t=2288&p=9039&hilit=BMW+Experience+Tour#p9039 <-- video inside

Hence whats new with the BMW 2015 Experience Tour, well the answer is ALOT, they have reinvented the experience with more goodies for prospective and present consumers. To learn, experience about complete BMW (and group associated) product line-up.

We were a part of the Gurgaon chapter, where in BMW India demonstrated the dynamism, versatility and high performance of the entire BMW product portfolio with the BMW Experience Tour 2015 in Gurgaon HUDA Grounds, Adjoining Leisure Valley Park, Sector-29, Gurgaon, Haryana. Gurgaon is the seventh city to host the 18 city tour. Next up is Chandigarh.

BMW Experience Tour 2015 is designed to provide customers a platform to experience the BMW brand, test drive vehicles and interact with product experts. Customers get an opportunity to experience the complete range of BMW sedans and SAVs (Sports Activity Vehicle) on a specially designed test course. Additionally customers are provided an immersive brand experience in specially designed BMW Individual Lounge, BMW i8 display, Lifestyle Section with BMW merchandise, BMW M Cars display and MINI display.

Mr. Philipp von Sahr, President, BMW Group India said,
“BMW Experience Tour provides our customers in Gurgaon a first-hand experience of the exhilarating performance and superiority of BMW vehicles in a challenging and exciting environment. They are able to appreciate the versatile capabilities, technology, safety systems and features of our cars in detail. Apart from having fun on the test track, they also benefit from the professional advice of the BMW Driving Experts on how to make day-to-day driving safer. BMW Experience Tour is a very successful platform for us to connect with our existing and potential customers across the nation. With this unique initiative, we wish to take a step closer to them and make them experience Sheer Driving Pleasure in the true sense.”


Customers in experience tour, have the opportunity to test-drive the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1 and the BMW Z4 through exercises like slalom, fast laps, corner braking and emergency braking. The BMW 7 Series Individual and the BMW 6 Series Gran Coupe are on special display.

The thrill of high-performing range of sports cars – the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan and the BMW M6 Gran Coupe; is also felt at BMW Experience Tour 2015.

The professionals unleash the true potential of the M series & the course made specially for the Experience doesn't let you down.

The setup at the event allows customers to experience the superiority of the BMW X range with the BMW X6, the BMW X5 and the BMW X3, under the expert guidance of BMW trainers. The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most. xDrive in India is available on SAV only so the course is focused on SAV.



BMW India rolled out the new Mobile Brand Store which will be a part of every Experience Tour going forward. All Mobile Brand Stores will house the BMW Individual Lounge, BMW i8 display, Lifestyle Section with BMW merchandise, BMW M Cars display, MINI display, food and beverage section, and a Playstation console.

BMW i8 Test Drives were also being provided to perspective customers exquisitely.

Throughout the Experience Tour, a special structure will be created in each city, representing BMW’s premium international standards. The weather proof, air-conditioned structure, which accommodate the reception, briefing and display areas.
J-asneet S-ingh K-andhari
Ride Safe - Follow Rules - Relish Driving - Have Fun but not at the Cost of Others
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